Popular stores like Amazon and Wal-Mart did not just gain their customers through their top-notch quality products alone but also with the help of their websites which serves a great purpose in publicity and marketing of their products. Product reviews are an essential part of an online store’s branding and marketing. They help build trust and loyalty and typically describe what sets your products apart from others.
Here we got you covered on how to learn how reviews help your store increase sales, and how you can convince customers to leave more of them. Read Britain Reviews on how to get started.
The immediate benefit of reviews is that they can make your future customers feel that much more confident. The more reviews you have, the more convinced a shopper will be that they’re making the right decision.
Here are tips on how to go about it
- Speak directly to your customers
The best way to convince your customers to drop reviews on items they own or have purchased is to just ask them. Be direct — it’s not as if your customers don’t want to leave reviews, but they often don’t remember and some don’t feel it’s necessary.
Simplify the review form in a way that it will be easy for a layman to respond. It must not be complicated, and full of unnecessary fields.
Initiatives are a great way to get people excited about sharing information. This can range from tacking reward for reviews onto an existing rewards program, or creating new incentives for reviewers. Some of these ideas are;
- Coupons — for example, you could issue a 10% coupon off their next order
- Discounts — much like the above, offer an immediate percentage off discount in exchange for a review this is something you can do with the aptly-named Review for Discount extension
- Gift certificates – likely restricted to reviewers who submit detailed reviews accompanied by images or video, or those who submit multiple reviews in a certain period
All things have been considered, the type of incentive shouldn’t be the same for every store, and any e-commerce site can likely increase the possibility of gaining reviews by using incentives.
IMPORTANCE OF READING REVIEWS
- Makes it easy to purchase products online
No doubt people are going to complain and make positive comments, these reviews bring down the average, and a higher ratio of positive reviews should balance things out. High levels of positive reviews show that it is real.
- Gives more details about what you want to buy and other varieties
Published customer reviews are an essential part of doing business online. Checking reviews can convince you about the type of product you want to buy, the company’s online service and policy, and makes it easy to choose a wide variety of products that you desire. Props to reviews, you can determine the best product that fits perfectly into your taste and budget.
This visually-rich format and diverse method make buying online easy and safe. Let’s go shop online before that let’s read reviews, shall we?